Every organization has a company culture that is built through work experiences, attitudes, and the environment. Company culture is an essential part of every business. It mostly affects everything in your company.
When a company has a positive company culture it will result in “happy employees”. When employees are happy, they became productive which is greatly helpful to your company and business.
Companies that have a positive culture, appeal to job applicants. Most of the applicants are looking for a company that has a good reputation when it comes to culture. Because without positive culture, employees will lose their drive in doing the job and they will not be able to appreciate the value of their work.
This raises a question: Why a company should have a positive company culture? Let’s take a look at 15 reasons suggested by business leaders and owners as to why positive company culture is important.
But before anything else. Let us define company culture first.
What is company culture? Company culture is a concept of shared values, beliefs, visions, goals, and practices that makes an organization. This is the same as Steve Elliot, the owner of Restoration1 asserts, “In my perspective, culture may be defined as the environment that we are constantly surrounded by. Culture in the workplace refers to the values, belief systems, attitudes, and sets of assumptions that are held in common by those who work in the same environment.”
This is how the people working feel along with the values they believe in. Basically, this represents the personality of an organization– culture per se.
15 Reasons why a company should have a positive company culture
1. It fosters better cooperation and collaboration.
Most of the employees work together when there is a strong and positive culture. This is because when a company has a positive culture, it encourages teamwork, interaction, and communication between employees.
According to Pete Chatfield, CEO of Household Money Savings, “In my perspective, a positive business culture helps foster collaborative efforts among employees. Group efforts, open lines of communication, and friendly interactions among coworkers are hallmarks of successful businesses. All of these things can boost team collaboration since people are more likely to feel safe raising their hands and asking for assistance if they need it,” he says.
Group interaction will increase collaboration, this way employees have the confidence to raise their concerns and suggestions. Also as stated above, employees will not hesitate to ask for assistance.
2. It enhanced productivity and efficiency.
Employees’ productivity and efficiency can be best achieved when there is a positive company culture. Because the employees will come to enjoy working and have genuine motivation. We will feel valued and in a return, we will do our job well.
“Productivity and efficiency both rise when workers have access to the tools they need to do their jobs well. A company’s culture may shape its work environment to cluster those with complementary skill sets. Groups of employees with complementary skill sets and experiences may often accomplish more in less time,” says Matt Janaway, CEO of Marketing Labs.
From the above expert opinion, we can see how productivity and efficiency are related. One of the factors that enhances the employees’ productivity is when the right tools are given to them to do their job efficiently.
3. It enables impressive and higher job satisfaction results.
It is not surprising that job satisfaction is higher in a company that has a positive culture. When one of the top priorities of employers is their employees’ well-being, there’s no doubt, you can have a happy, dedicated, and grateful team.
This is what the founder of Bingo Card Creator, Sam Underwood says about this, “I’ve seen the positive impact a supportive company culture can have on business success. As a CEO, I’ve experienced the benefits of investing in employees – *higher job satisfaction, lower turnover, and competitive advantage.” This is based on his experience as a CEO.
He even shares the effect of a positive company culture that leads to high job satisfaction in his company. “In my company, we have a 7.5% employee retention rate* and consistently high job satisfaction scores,” he says.
4. It serves as an inspiration to work hard. `
Time and time again, we are always reminded that when we are happy and inspired at work, we will naturally work hard. “It’s possible that professionals who have positive relationships with their bosses and coworkers will be more dedicated to their jobs and have a more positive outlook on the workplace as a whole. They may care more about the company’s success if they have financial stakes in it,” says the co-founder of DYL, James Angel.
Imagine how impactful positive culture and relationship is in the company. When this is practiced in an organization, employees will even be worried if the company is having problems. This entails dedication.
5. It is significant for brand identity and transformation.
This is the insight of the owner of Points Panda that, “The organizational culture of a corporation reflects its reputation and public image. Based on their interactions both inside and outside of the organization, people form assumptions about businesses. Customers may be hesitant to do business with anyone who is linked with the brand if it lacks organizational culture or has a poor reputation.”– Frederick Lansky
He also added, “I think companies with great brand identities tend to draw in more customers and job applicants who share their ideals and support their mission. Businesses with strong organizational cultures have the ability to turn average employees into fully committed brand ambassadors, something not all companies can claim.”
This means that positive company culture is indeed beneficial to any aspect of the business.
6. It allows the retention of top talents.
This is about employees’ loyalty. This requires a business not just about being business-centered but should be people-centered as well. In real the world, this is what job seekers are looking for. Who wanted to work for a company that does not care about its people, right?
PsyCalrity Health CEO Aaron Barsalou says, “It shouldn’t come as a surprise that staff members who feel like they belong to a community rather than just a cog in the machine are more inclined to stick with your business. In actuality, that is what the majority of job seekers seek in an employer. Any high performer will tell you that the people are what keeps them in their organization.”
We cannot deny the fact that the employees are the people that make a business keeps on running.
7. It enables the employees to feel empowered and boosts their morale.
Empowering employees boosts their morale that promotes a positive impact on their own well-being. It is, of course, the employer that implements this. As an employer, their job is to take action by giving their employees the right to self-govern at work. This way they can reach their full potential. And employers and leaders should support their staff along the way.
Freddie Smith, Lottery Critic CEO says that company culture is a key element of any successful business. “A positive company culture enables employees to feel free and empowered and increases morale. It also provides the foundation for an environment where employees can grow and develop their skills within an organization.”
8. It converts workers into supporters.
This is the idea of the co-founder of Pricelisto a company that provides pricing information, Emir Bacic that says, “One of the biggest benefits of a strong corporate culture, in my opinion, is its ability to convert workers into supporters. More than a reliable income and adequate benefits, your employees desire a sense of purpose in their work.”
This is very much achievable if the company will make the employees feel valued no matter what they do at work. Making them feel that every effort and hard work they do is always appreciated.
Through positive company culture, employees will automatically be the company culture ambassador– they contribute to the growth and success of the company by being an advocate that positively describes what the company is outwardly and inwardly.
9. A positive company culture can lead to greater innovation.
This reason is provided by Denis Ristić, the Vice President Global Brands Division at AskGamblers. He says, “A positive company culture can also lead to greater innovation, as employees are more likely to take risks and think creatively when they feel supported by their managers and colleagues.”
A great plus is the enhanced creativity that can often result from employees feeling comfortable enough to share new ideas, as well as the trust this creates between employers and staff – leading to higher levels of innovation across your organization.
Not just that, innovation also flourishes when employees are enthusiastic and invested in their job. Workers who work together well, create an office culture that encourages original thinking.
Employees might feel more at ease discussing their ideas, no matter how unusual they may be, in an open and encouraging setting. Employees are more inclined to provide novel ideas and solutions when they are secure in their capacity to contribute and make a difference. As new ideas are nurtured and put into practice, it results in more success and growth, and encouraging an innovative culture may also result in a continual cycle of progress.
10. It improves customer satisfaction.
This is a smart and “think outside box” idea of the SkyTech BPO founder and CEO, Musnad E Ahmed that says, “When employees are happy and motivated, they are more likely to provide better customer service, leading to increased customer satisfaction.”
This is absolutely true. As mentioned, employees who have a positive company environment are most likely to provide good service to customers and clients. . This is like a Domino effect. One positive thing influences another and so on and so forth.
11. It can lead to better problem-solving capabilities.
When we are committed and dedicated to our job, we always tend to focus on our own assigned tasks. Aside from that, when we are focused, we likely easily find solutions when there are problems we faced along the way.
And this is only possible when we are inside a positive company culture environment.
From personal experience, Kimberly West came to ask her entrepreneur client named Ryan about this she says, “With an entrepreneurial spirit, hunger for continuous learning, and a unique skill set for problem-solving, Ryan McCreadie has discovered the secrets to success!”
How could problem-solving abilities be related to success? Simple, if you are not a problem solver, you are less likely to be successful. That hurts, but it’s true. That is why with a positive company culture that enables better problem-solving capabilities, an employee will have a great chance to become successful, and the company they are working for will also be successful. Again Domino Effect!
12. It supports better work-life balance.
“A positive company culture can support employees’ work-life balance, which can make them happier and more productive,” says Shawn Breyer, owner of The Hive Law, a company that provides legal services.
One of the amazing parts of being in a positive culture of a company is that it promotes a balance between work and life. After all, we are all human beings, we became tired and exhausted at times. That’s why we need to create a line that separates work and personal life.
When we say “balance”, our work nor our personal life should not be compromised. This means our personal life should not be compromised when we are working and vice versa.
13. Positive Culture in the Workplace Harbors Kindness
A culture of kindness is about caring about co-workers’ concerns and appreciating their values and own viewpoints. It is a basic level of respect for someone’s humanity.
Showing kindness is so simple. It does not require grand gestures. This can be shown when there is positive company culture. It involves small acts of kindness and consideration, as simple as appreciating and saying a warm “hello” with a smile. That is it.
Concerning this, Memoria CEO, Aurelie Biehler says, “I feel like there’s no substitute for creating a positive culture in the workplace. For some people, it’s easy to forget that you’re surrounded by human beings with authentic lives and feelings that do not come to work every day only to be drowned in negativity – negativity that they’ll take home with them and spread like a disease. A workplace should be a place of work; nothing less, nothing more. There’s no reason to make it toxic. It’s only human to treat each other with respect and kindness, no matter the individual’s race or belief system.”
This is one factual statement. We should not forget that after all, we are all human beings with feelings. Any small act of kindness can make us happy and valued. On the other hand, any act of toxicity and negativity makes us feel less important.
“If humane reasons aren’t good enough for you, know that employees work better where they feel like their effort is valued. Profit-wise, it’s also better to have a positive work culture than a turnover rate that resembles a rotating door. Positive culture always goes a long way,” she added.
14. A company’s positive culture makes individuals work together as a team.
Unity is one of the qualities a company and its employees must have. We always wanted to have people around us that will serve as a helping hand. Great teamwork leads to success.
It is the same in the workplace when there is a positive company culture, it encourages teamwork. Employees working together is one factor why a project and company succeed.
“To succeed, team members must begin to consider one another and collaborate to accomplish their shared objective. A workplace culture acts similarly, as per my observation. Employees from various backgrounds and experiences can work together to accomplish shared goals. Employees can concentrate on the duties necessary to achieve the company’s goals with a positive organizational structure,” says Steven Baker, CEO of VVS Jewelry.
15. Positive Culture Helps Businesses Stand out on the Market
“A positive culture will make your business more desirable on the market. If just being nicer to employees is not reason enough for you to harbor a healthier, more productive work environment, then remember that employees are better connected than ever nowadays. Whether you harbor a positive or toxic work culture, prospective employees will find out.” This is according to Goran Luledzija the CEO of Localizely.
When you have a productive environment and the employees feel more connected to the company’s vision and mission for customers and target market, they will naturally become the ultimate supporter of your company. Positive feedback from the people who are working for your company is one of the things a company should aim for. Once again, this can be achieved only when the company has a positive culture.
To wrap things up….
Culture at work is an integral aspect of what makes a company unique. No two companies will have the same corporate culture because their goals and employees are different. Making sure everyone has a voice and is counted is an important component of building a strong positive company culture. Your company’s culture should bring everyone together and inspire them to work toward a common objective.
A positive company culture is created when each member of the team believes in the same things. When that is the case, trust emerges, and when you have trust you have loyalty. With these elements embedded in a team, no matter how big or small, there is no limit to what can be accomplished.
As you can observe upon reading this article, the reason provided by business leaders why positive company culture is important is all related. These reasons made us connect the dots. It all boils down to the idea that everyone will be motivated, dedicated, committed, and will diligently do the job if there is a positive and encouraging environment or should we say CULTURE.
Indeed, we cannot fathom the wonders a positive company culture can do to the employee’s perspective towards their job and their company.
